Websites that look beautiful and pull their weight
Squarespace and Shopify websites, SEO and digital advice for Australian small businesses.
I'm Dana — based in Sawtell near Coffs Harbour, working with clients right across Australia.
200+ Squarespace websites built
200+ Australian SMBs supported
Squarespace Platinum Partner
Shopify Partner Member
Any of this sound familiar?
Your website looks fine, but nobody enquires through it.
You've been quoted wildly different prices and can't tell what's reasonable.
You can't find yourself on Google unless you type your business name.
Someone built your site and disappeared, and now you can't change anything yourself.
You're paying for SEO but nobody has explained what you're getting for it.
You know something needs fixing — you just don't know what to fix first.
None of this means your website is broken.
Most small business sites are only underperforming in ways that are easy to miss, and easy enough to fix once someone tells you what they are.
Foundations before optimisation
There's no point pushing traffic at a website that can't convert it. So the work runs in a set order, and I'll tell you honestly which stage you're at.
1. Find out what's wrong
A free website and SEO audit, done manually. You get clear recommendations on structure, messaging, SEO and conversion — whether or not you work with me afterwards.
2. Fix the foundations
If the site itself is the problem, that gets scoped, quoted and built first. Structure, messaging, mobile, tracking and SEO-ready setup — so there's something worth optimising.
3. Then optimise, monthly
Content, local search and ongoing refinement through an SEO retainer. Month to month, so you can stop when it stops being useful.
If your website needs work before an SEO package makes sense, I'll say so and quote it separately rather than sell you a retainer that can't succeed.
That's the part most people don't get told.
How I can help
Four ways to work together, depending on where you're up to.
Website design & rebuilds
$3,500 – $6,500 ex GSTCustom Squarespace and Shopify builds and rebuilds — structured around how your business runs, with SEO foundations and tracking in place from day one.
Explore website servicesSEO & AI search
Retainers from $299/monthPractical SEO for Google and for the AI assistants people now ask instead — content, local search, Google Business Profile and the structure that lets you be found and cited.
Explore SEO & AI searchSystems, workflow & digital advisory
$180/hour ex GSTBooking systems, migrations, setup and training, plus independent review of your website, SEO and workflows — so you know where your time and budget are best spent before committing to anything.
Explore systems & advisoryOngoing support
$180/hour · ad hoc, no lock-inFlexible help after launch. Content updates, usability improvements, SEO refinements and small system changes — when you need it, not on a contract.
Explore ongoing support
Meet Dana
I work with Australian small businesses to design, rebuild, and improve websites that are straightforward, reliable, and built to perform.
Using Squarespace and Shopify, I combine website design, SEO, and digital advisory to create sites that are easy to manage and set up to generate enquiries or sales.
Everything is backed by real data so your website isn’t just live, it’s actually working for your business.
Experience you can trust
With over 100 Squarespace website builds, revamps, and optimisations under my belt, I have years of experience supporting Australian small businesses with websites designed for clarity, usability, and long-term success.
A few things you might be wondering…
If you’re considering working with The Partner Consulting, these are some of the questions I am most often asked.
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That’s very common. Many clients come to me knowing something isn’t working, but not exactly what.
A website review or consultation is often the best place to start — providing clarity before any major decisions are made.
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Costs vary depending on the scope of your project — whether you're starting from scratch, rebuilding, or improving an existing site.
I’ll always provide clear pricing and options upfront, so you understand what’s involved and can make an informed decision.
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Yes — I can help shape, refine, and structure your website content so it’s clear, useful, and aligned with your business.
This may include editing existing copy, creating new content where needed, or guiding you on what information to provide. The focus is always on clarity and usability.
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Absolutely. My process is designed to remove complexity, not add to it.
I explain things clearly, guide decisions thoughtfully, and build websites that are practical and easy to manage — even if you don’t consider yourself technical.
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Yes — thoughtfully and responsibly.
AI may be used as a support tool for research, drafting, or idea exploration. All strategy, structure, and final decisions are guided by experience and human judgement.
Testimonials
Not sure where to start?
If your website feels unclear, outdated, or not performing the way it should, a website review is the best place to start.
I’ll assess your current site and provide clear, practical recommendations on what to improve and where to focus next.
